JUSTIN BLYTH
CREATIVE SERVICES
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Collage

 

Map is Not Territory - 2011. A collage series exploring the map-territory relation. The project was published in various books and magazines including IdN v18n3, and Designers Universe

The map–territory relation describes the relationship between an object and a representation of that object, as in the relation between a geographical territory and a map of it. Polish-American scientist and philosopher Alfred Korzybski remarked that "the map is not the territory" and that "the word is not the thing", encapsulating his view that an abstraction derived from something, or a reaction to it, is not the thing itself. Korzybski held that many people do confuse maps with territories, that is, confuse models of reality with reality itself.

 

Spread for Beautiful Decay Book 6 - Future Perfect issue. 2011.