When I joined Anomaly Amsterdam in 2012, Converse was one of our key accounts. With our fundamental goal to celebrate and engage the spirit of creativity, it led to some my favourite (and funnest) projects over the years. Our role included expanding and adapting the global campaigns led by the Anomaly New York office into EMEA markets, as well as developing our own EMEA-specific campaigns. This culminated in myself leading Converse as Anomaly's EMEA CD, overseeing creative teams within our office and developing campaigns, photo shoots, films, digital executions and working closely with a network of influencers and local creators.
Here are a few of my favourites.