For the FW/2014 #SNEAKERSWOULD campaign, Converse gave us a dream brief: create a “never before done” piece of storytelling to motivate their audience to reject boring and choose the more creative path in life. We answered with a browser extension called The Ticket that turned boring banner ads into over 125 original films, games, photos, gifs and “now-or-never opportunities” that gave people 10 seconds to claim free tickets to gigs and parties in Amsterdam, Barcelona, Berlin, London, Paris and more.
My Role: Creative & Design
Converse loved the idea so much that we extended it to IRL opportunities like cabs and buses that swoop through cities, randomely picking people up for shows and offering more now-or-never opportunities
To tease the campaign in markets, we put out a series of provocations, preparing our audience to make split-second decisions when the opportunity comes their way.