JUSTIN BLYTH
CREATIVE SERVICES
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Converse - Made to Light it Up

Made to Light it Up

For the release of the Converse Glow sneaker at Foot Locker we reached out to Focus Creeps to bring the city of London alive at night with the energy of our glowing Chucks. This was done through the use of hi-fi & lo-fi cameras, and a lot of neon. 

My Role: Creative + Art Direction on shoot and campaign

Agency: Anomaly

Year: 2013

Executive Creative Directors: Mark Sloan

Creative Director: Zack McDonald

Creatives: Justin Blyth, Bas van de Poel