When Fazer foods, one of Finlands most respected confectionary icons, approached us to create a new plant-based food brand, we were thrilled. A lot of ingredients go into cooking up a brand as ambitious as this one, so we sunk our teeth into everything from the name and philosophy behind it to strategy and brand tenets, tone of voice, design language, identity system, comms, etc.
My Role: Creative Director & Project Lead
Fazer's goal was to Start a revolution in plant-based food by making healthier food choices easier for the many. We were heavily inspired by the quotes of Michael Pollon, who's approach to diet is dead simple and easy to digest.