JUSTIN BLYTH
CREATIVE SERVICES
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Converse Cons - Weapon

For the release of the Weapon 2016 sneaker, we gathered up the Cons team along with iconic photographer Fred Mortagne AKA French Fred, and took a trip down to Lisbon to capture the boys doing what they do best.

Role: Creative Director + led shoot from agency side

 

Having already reinforced its skate team with a slew of productive, young talent over the course of the year, Converse’s CONS division taps a skate photography icon to usher in its latest, greatest footwear offering. The brand recruited Fred Mortagne – known in many circles as French Fred – to shoot its rugged high-top Weapon silhouette in the equitably untamed urban landscape of Lisbon, Portugal. CONS‘ threw ambassadors Jerome Campbell, Javier Mendizabal, and Remy Taviera into the Portuguese capital to shred the city’s rustic spots, excavating its abandoned gems alongside artists Ilk, AKA Corleone and Sam Taylor. Peep photos from the trip above, a neat video below, and look for the CONS Weapon to officially release on Friday, August 22. - -

-Hypebeast

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You're probably thinking, I haven't seen enough photos from this shoot. In which case, you're in luck because here are some BTS shots from myself & Fred

 

Agency: Anomaly

Year: 2014

Creative Directors: Justin Blyth & Zack McDonald

Creatives: Bas Van de Poel

Designer: Andy McAlpine