For the launch of their first-ever e-bike Veloretti let us guide the visual identity, branding and tagline for this sleek and classic frame launch. We developed the look & feel for the campaign to showcase the product’s innovation in a pared-back, elegant way. This led to a teaser and full product film as well as imagery used for the launch site, in-store elements and a large OOH campaign across Amsterdam.
Originally planned as a hybrid shoot with VFX elements- pandemic lockdown measures impacted the production of the bike and shoot itself, leading to a full CG approach. This allowed us to showcase all the beauty and functionality of the product, getting the site live for pre-orders as the bikes rolled directly into the showrooms and living rooms of their new owners.
